InfoRad, Inc. announces the installation of InfoRad Serve-IT™ wireless software technology for The Chicago Tribune’s newspapers redelivery services and circulation management personnel. InfoRad Serve-IT integrates with the Chicago Tribune’s existing circulation database, and provides automated routing and delivery information for the Tribune’s delivery personnel by utilizing the Internet and wide area wireless messaging networks.

Serve-IT™ software was designed specifically as a circulation management tool. "Division Managers and other delivery personnel in the field automatically receive redelivery instructions directly on their wireless pager," said Robert Inch, Manager, Field Administration Services at the Chicago Tribune. InfoRad’s Serve-IT automates the newspaper redelivery function by automatically processing and formatting data from the newspaper’s complaint system and forwarding it to select personnel in the field. "This helps the Chicago Tribune live up to its high level of customer commitment," added Mr. Inch.

"We develop software with a sharp focus on providing our customers solutions that meet their needs today with continued enhancements into the future," said InfoRad President and CEO Paul Fitzgerald. "Serve-IT allows the Chicago Tribune easy access to today’s advanced wireless PCS networks via the Internet. The application is also a perfect example of a vertically focused SMS solution, which improves customer service and the business process for the Chicago Tribune."

Serve-IT’s latest version offers advanced scheduling functionality, enhanced report features, direct real-time Internet messaging capability, and is a 32-bit platform with a version available that can run on Windows NT as a service. It is designed to work with all text messaging and PCS SMS systems in North America. "Serve-IT, now in its third generation, works with all circulation databases and data formats with the support for the future 2-way messaging technology built-in," says Mike Denson, Director of Technical Operations at InfoRad.

About the Chicago Tribune

Chicago Tribune, which has published continuously since June 10, 1847, is one of nation's largest newspapers with daily circulation of nearly 650,000 and Sunday circulation greater than 1 million. Chicago Tribune is at the forefront of providing its readers with the best in original content in the newspaper and on the Internet at chicagotribune.com. Chicago Tribune is part of Tribune (NYSE: TRB), a leading media company with operations in television and radio broadcasting, publishing, education and interactive ventures.

For more information, please see www.chicagotribune.com .

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